With over 2 billion users worldwide, WhatsApp is a leading messaging platform for global mobile users. A cloud API from Meta (facebook) helps Businesses automate the communication/conversation with their customers. Rather than manually answering each customer queries, a Whatsapp bot built on WhatsApp Cloud API can answer millions of repetitive queries or it can do complex calculations on its own without involving a human agent.
Anyone can get a WhatsApp Cloud API issued on his number and start using it. Meta provides free 1000 contact credits every month and after that each message is charged by Meta.
It is important to note that WhatsApp Cloud API is different than WhatsApp Business App. Once a Cloud API has been issued, you will not be able to use WhatsApp App on your mobile phone and you would require any third party app (Like Xbot) to see and communicate with the messages that land on the number.
Here are some popular use-cases of WhatsApp Cloud API.
- To automate and streamline customer communication on the platform.
- To send and receive messages, images, and documents on WhatsApp.
- It supports multiple languages, making it a valuable tool for global businesses.
- WhatsApp Cloud API can be integrated with other business systems and tools, such as CRM and e-commerce platforms.
- To send messages to customers at scale and create personalized communication experiences.
Interesting Facts About WhatsApp
- As of 2021, WhatsApp had over 2 billion active users worldwide, making it one of the most widely used messaging apps.
- A survey conducted by WhatsApp found that over 75% of people prefer to communicate with businesses through messaging apps like WhatsApp, rather than through traditional channels such as email or phone.
- WhatsApp Business API has been used by over 150 million business accounts around the world.
- WhatsApp Business API has helped businesses reduce customer service response times by up to 30%.
- Companies using WhatsApp Business API have seen a significant increase in customer satisfaction, with over 90% of customer queries resolved through the app.
Brands using WhatsApp bot as Customer Service
- KLM Royal Dutch Airlines: KLM’s WhatsApp bot allows customers to check flight status, make bookings, and receive updates on their flights
- Dominos Pizza: Dominos’ WhatsApp bot allows customers to place orders, track deliveries, and get updates on their order status.
- Uber: Uber’s WhatsApp bot allows customers to request rides, receive updates on their ride status, and get support for their ride-related issues.
- H&M: H&M’s WhatsApp bot allows customers to receive personalized styling advice, place orders, and receive updates on their order status.
- ICICI Bank: ICICI bank’s WhatsApp bot allows customers to check account balances, make transactions, and receive account updates.
- MakeMyTrip: MakeMyTrip’s WhatsApp bot allows customers to search for flights and hotels, make bookings, and receive updates on their booking status.
Major Use Cases of WhatsApp API
- Customer Service: One of the most popular use cases for WhatsApp bots is customer service. Businesses can use WhatsApp bots to automate frequently asked questions and provide quick responses to customers, reducing response times and improving customer satisfaction.
- E-commerce: WhatsApp bots can be integrated with e-commerce platforms to enable customers to place orders, track shipments, and receive updates on their purchases directly through WhatsApp.
- Appointment Scheduling: WhatsApp bots can be used by businesses such as doctors, salons, and spas to allow customers to schedule appointments directly through WhatsApp.
- Banking and Finance: WhatsApp bots can be integrated with banking and financial services to allow customers to check account balances, make transactions, and receive updates on their account activity.
- News and Media: WhatsApp bots can be used by news and media organizations to provide real-time updates, news alerts, and personalized news feeds to their subscribers.
The world is switching fast on WhatsApp Cloud API. The preferred medium of communication has changed from Physical meetings to virtual meetings and then to Voice calls and it is rapidly changing towards conversational text messaging.
Customer’s are loving the convenient taps on whatsapp to place any order or solve any trouble. If you’d like to book a demo of Xbot, schedule a meeting or call us at +919760341277.