At Webspecia, we’re committed to helping businesses leverage the power of WhatsApp marketing through our robust chat automation tool, Xbot. To maintain an optimal user experience and prevent message fatigue, WhatsApp has introduced per-user marketing template message limits. Here’s a detailed breakdown of what this means and how it impacts your business communications.
What Are Per-User Marketing Template Message Limits?
WhatsApp now restricts the number of marketing template messages a business can send to a user within a specific time frame. This measure starts by limiting marketing conversations less likely to be read and gradually reduces marketing messages sent to users who show low engagement.
Why These Limits Are Important
These limits are designed to:
- Enhance user engagement by ensuring users only receive valuable messages.
- Improve read rates and user sentiment, creating a positive impression of business messaging.
- Prevent message fatigue, encouraging users to view WhatsApp as a meaningful communication platform rather than a spam-filled inbox.
By implementing these limits, WhatsApp aims to build a healthier ecosystem where users find business messaging useful and engaging.
How This Impacts Your Business
The limit applies exclusively to marketing template messages that initiate new marketing conversations. However, there are exceptions and best practices you can adopt:
- Open Marketing Conversations:
- If you’ve already opened a marketing conversation with a user, you can send one additional marketing template message within the 24-hour conversation window.
- Subsequent marketing messages can only be sent if the user responds.
- Unlimited Free-Form Messaging:
- Once a user responds, you can engage further through free-form messages or send additional marketing templates.
Example:
- Sending the first marketing template message initiates a new 24-hour marketing conversation.
- During this conversation, you can send one more marketing template.
- If the user responds, you can continue sending messages without restrictions.
Notifications for Undelivered Messages
If a message is restricted by the limit, WhatsApp will notify you with the following error:
“This message was not delivered to maintain a healthy ecosystem.”
Troubleshooting Message Limits
To avoid delivery issues:
- Don’t immediately resend undelivered templates.
Repeated attempts will result in further errors. Instead, wait and retry at longer intervals. - Use interactive messages instead of marketing templates in bot flows.
This encourages user engagement and avoids unnecessary restrictions. - Add buttons or interactive elements to your templates.
These allow users to take actions like replying or visiting a link. - Handle sequential templates carefully.
Avoid sending the second template until the user interacts with the first, fostering a more interactive and engaging experience.
Best Practices with Xbot
Here is how you can ensure better delivery and a healthy API for your bot.
- Interactive templates with buttons for improved click-through rates.
- Smart retries for undelivered messages, ensuring smooth communication.
- Real-time analytics to monitor engagement and refine your strategies.
By staying within WhatsApp’s guidelines, you not only maintain high engagement rates but also build lasting customer relationships.
Unlock the full potential of WhatsApp marketing with Xbot. Start creating impactful and user-friendly campaigns today with Webspecia’s cutting-edge automation solutions!