What is a lead?
A lead is any person who indicates interest in a company’s product or service.
Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription), instead of getting a random cold call from someone who purchased their contact information.
Let’s say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey. This process is far less intrusive than if they’d just called you out of the blue.
From a business perspective, the information the auto company collects about you from your survey responses helps them personalize that opening communication to address your existing problems.
What is a lead?
A lead is any person who indicates interest in a company’s product or service.
Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription), instead of getting a random cold call from someone who purchased their contact information.
Let’s say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey. This process is far less intrusive than if they’d just called you out of the blue.
From a business perspective, the information the auto company collects about you from your survey responses helps them personalize that opening communication to address your existing problems.